Search Engine Optimization
Having your website show up in a search engine when searching for your products or services are very important.
Search engines look at all the words on your site and identify the important words, known as Keywords, and will rank your website with the millions of others that will have those same words.
It is important to identify what keywords you want to try to appear in search engine results, then write content that will include those keywords.
Search Engine Marketing
Once your website is established, you can create advertisements on keywords and place bids for those keywords.
There are some keywords that are very expensive to try to bid on. They are also the search terms that usually relate to common products that have a high margin of profit such as lawsuits and insurance.
- home equity loans
- asbestos lawyer
- criminal attorney
- conference calling
- tax attorney
- student loan consolidation